Personal and Sensitive Business Information

New privacy laws are changing how businesses handle personal information of their employees and customers. To ensure compliance with the new laws and avoid accidental data breaches, it is important to know which types of data are classified as personal information (PI) and sensitive PI.

The term PI can be defined differently in different privacy laws. However, it is usually any information that could be used to identify a person. This includes name, contact details, ID numbers, IP addresses, and other online identifiers. PI can include more subjective information, including personal opinions and perspectives. It’s important to note that not all data is considered personal and that data aggregate can reduce the possibility of the possibility of re-identification.

Sensitive PPII is safer than PI and can include information about a person’s race ethnicity, gender, sexual orientation, religion or other beliefs. It can also contain information on criminal convictions, medical or health information biometrics, financial data or other information that is related to their profession or employment. It could also include information that can cause a person to feel embarrassed or hurt if misused.

In general do not collect any personal information that you really need to conduct business and limit the amount of information you share with third parties. Consider implementing a policy of data retention that limits the amount of time you keep personal information and a process to erase it on request. This will allow you to keep CPRA compliance and prevent potential fines.

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